Mobilizing the Web


bMobilized is the pioneer in technologies that dramatically reduce the cost, time, and skill required to create and maintain state-of-the-art mobile websites. The company’s patented technology instantly creates mobile websites from desktop websites, and automatically inserts mobile-specific features like maps and click-to-call capabilities. bMobilized works with service providers and agencies throughout the world enabling their business clients of all sizes to take full advantage of the opportunity to engage customers on their mobile devices. Led by a team that has co-founded 12 companies with exits totaling over $6 billion, bMobilized has emerged as a global leader in mobilizing businesses.

The Brains Behind bMobilized

Bjorn Holte Founder & CMO bMobilized

Bjørn Holte


Bjørn is a serial entrepreneur who founded his first startup at the age of 16. Before joining bMenu/bMobilized as a founding member in 2005, he founded and led Aktivt Søk AS, a Norwegian search engine marketing and optimization firm. Before that, he led marketing and multimedia operations at Q-Free ASA, a global supplier of traffic and surveillance data for electronic toll collection systems.

Bjørn has a master's degree in Strategic Marketing Management with an Internet focus from BI Norwegian Business School and Griffith University in Australia, a bachelor's degree in International Marketing from BI Norwegian Business School, and bachelor's equivalent in Multimedia from Griffith University.

When he isn't working, Bjørn is probably on a board – wake, snow or skate – playing squash, sailing, climbing, swimming, or flying a kite. He lives in Brooklyn with his wife and daughter.

Marco Donizelli Chief Architect bMobilized

Marco Donizelli

Chief Software Engineer

Marco leads development of all bMenu and bMobilized applications. His professional experience has spanned three continents. He designed and implemented biomedical and neurobiology applications in Italy and the UK; helped manage a consortium of ecological boat tours in Brazil, and he leads systems development at bMenu in Norway. He has over 12 years of programming experience in both academic and commercial environments, designing and implementing front- and back-end components for distributed systems, multilanguage OO frameworks for legacy systems, web applications and user interfaces.

Marco is an experienced long boarder who has surfed some of the world's greatest breaks in Hawaii and Brazil. He lives in Oslo with his partner and their two children.

Adam Pena Customer Support Manager bMobilized

Adam Pena

Customer Support Manager

Adam is our Customer Support Manager in charge of helping clients setup their mobile site and advising leads of our product and service. He has been with bMobilized since 2010 and has established a reputation for his dedicated support and work ethic. He was also one of the first to provide custom modifications of mobile sites to US customers.

Before joining, Adam held various customer service positions and has experience in telemarketing. As a Cold caller for Bear Sterns he was responsible for lead qualification and acquisition. This required him to have a familiarity of NASD, SEC and MSRB rules and regulations. In 2002 he attended Borough of Manhattan Community College where he received credits in Multimedia Programming and Design.

During off hours Adam spends time relaxing with his family and taking long road trips, His hobbies include Swimming, Running and watching sci-fi programs.

Jonathon Westbrook Lead Mobile Specialist bMobilized

Jonathon Westbrook

Senior Designer

Jonathon is an experienced developer with a twelve year history of delivering high quality online services to an international clientele. Here at bMobilized, Jonathon supports all requests for design and mobilization services for bMobilized’s pro clients and partners, as well as developing custom solutions for exceptional cases. Much of this work translates into feature requests and bug testing for our Customization Tools, based on an intimate knowledge of the end-user’s needs.

Jonathon first began designing web sites for Montreal’s McGill University in 2000, where he studied Communications and Computer Science. He has traveled the world providing a wide range of online services, including graphic design, email marketing and template development. Noteworthy accomplishments include having built a technical support department for Canada’s largest telecommunications provider, Bell Canada, as well as an online Community Portal for the Council of Europe.

Jonathon is a qualified Divemaster and meditation instructor, yet still stays connected with his Canadian roots by playing competitive ice hockey in Central Park.

Mari Potter Director of Partner Programs bMobilized

Mari Potter

Director of Partner Programs

Mari is responsible for acquiring new partnerships in the U.S. as well as the onboarding and sales training for all partners globally.

With a solid background in sales, customer support and business management, Mari offers a wealth of knowledge and experience. Before joining the bMobilized team Mari was a Platform Training and Support Specialist for Syncapse where she provided customer support and training for their social and search advertising tool. Prior to this she joined Clickable (an award-winning search and social advertising company) in its startup phase and helped develop their world class customer support team as a Technical Account Manager. Before Clickable she launched and grew her own business which she sold in 2007 but is still in business today.

Apart from work, Mari enjoys spending time with her family, traveling, the outdoors and returning to the South (where she was born and raised) to visit family and vegetate on the beach. She also suffers from a terrible chocolate milk addiction.

JP Gonzalez In-House Counsel bMobilized

JP Gonzalez

In-House Counsel

JP is responsible for all of the legal needs of the company, including maintenance of the company’s intellectual property portfolio and management of outside counsel.

JP holds a B.A. in Philosophy from Stony Brook University and a J.D. from Brooklyn Law School with a focus in Business and Transactional Law. Before joining bMobilized, JP worked with emerging technology companies and technology policy advocates as a member of the Brooklyn Law Incubator and Policy Clinic. While at the clinic, JP worked with companies in areas ranging from text-to-voice conversion to educational software development and social networking. JP also worked with policy advocates, including the Electronic Consumer’s Association, which he assisted in drafting an amicus brief to the Supreme Court of the United States in the matter of Brown v. EMA, a landmark First Amendment case.

Born and raised in New York City, JP has recently discovered the great outdoors and now seeks to escape the concrete jungle to camp, climb and hike as often as possible. While at home, he can be found rooting for the San Francisco 49ers and wondering why he is a Mets fan.

Hristo Ganchev Senior DevOps Engineer

Hristo Ganchev

Senior DevOps Engineer

Hristo is responsible for bMobilized server architecture. He has over 10 years experience of system administration, supporting 3500+ LAMP/BAMP stack based servers, managing server architecture for a contextual search engine, building a wireless ISP, co-founding mobile apps and a dating site for outdoor enthusiasts (OutdoorDating).

Hristo enjoys outdoor activities, mojitos, skiing, road trips and working on startups.

Yan Lin Junior Engineer

Yan Lin

Junior Engineer

Yan is a computer science student at Hunter College in New York. He enjoys potatoes, pushups and basketball.

Rodrigo Reyes Senior Engineer

Rodrigo Reyes

Senior Engineer

Rodrigo is our Lead Salesforce dev. He loves to code and has been working with development teams from New York, Latin America and Europe for the last 6+ years. He has a Master Degree in Computer Science from Universidad de Concepción, Chile and on his free time you may find him spending time with his family, doing Yoga or trying to improve his barista skills.

Courtney Carra Junior Web Designer

Courtney Carra

Junior Web Designer

Courtney is the Junior Web Designer at bMobilized. She joined the team in June 2013 working on a number of design and production projects. She has experienced activities ranging from the production of a YouTube commercial to the design, implementation and celebration of the launch of our updated website.

Courtney's educational background and concentration is in Graphic Design. Prior to joining bMobilized her experience, interning with a major international insurance company's IT development group, provided her with a variety of skills including design work collaborating with developers on international intranet sites, as well as the transition of internal applications to new platforms.

When Courtney isn't working or commuting to and from her home in New Jersey, she can be found enjoying time with family, friends and their menagerie of pets. She is also an avid fan of her favorite football and hockey teams, the NY Giants and NJ Devils.

Meet our talented team of Investors and Partners

    • alliance venture logo
    • Alliance Ventures

    • The Alliance Venture Group, one of Scandinavia’s leading early-stage venture capital firms, invests in emerging technology companies and supports their global expansion. Alliance Venture has over $75 million under management, and made its first investment in bMobilized in 2007.

    • Investinor Logo
    • Investinor

    • Investinor ASA is a government-funded venture capital firm that supports the growth of Norway’s most promising startups. With backing from the Norwegian parliament (Stortinget) the fund manages over $2.2 billion on the same terms and conditions as private investors, including clear exit strategies for all investments. Investinor ASA first invested in bMobilized in 2010.

    • Mangas Investas Logo
    • Magnus Invest AS

    • This is the personal investment company for Birger Magnus, chairman of bMenu / bMobilized.

    • Tomas AS Logo
    • Tomas AS

    • Norwegian investment company.

    • Spring Capital Logo
    • Spring Capital LLC

    • US investment company.

    • Redwood Logo
    • Redwood Partners

    • The leading international executive search firm for emerging mobile, Internet and digital media companies.

    • Ignitas Logo
    • Ignitas AS

    • Ignitas is a strategic advisory and investment company focused on helping companies leverage the Internet and new media to enhance business operations and capitalize on emerging opportunities. They provide services in the areas of strategy consulting, early stage investment and investor advice